Privacy Policy

1. Who We Are

Serlux Limited is a UK-based company specialising in bespoke home and basement design and building services. Our registered office is located at Unit 13 Ladymead Farm, Denham, Quainton, Aylesbury, England, HP22 4AN. For data protection queries, you can contact our Data Protection Officer at This email address is being protected from spambots. You need JavaScript enabled to view it..

2. Information We Collect

We may collect and process the following types of personal information:

• Personal Details: Name, email address, phone number, and postal address when you contact us, book a consultation, or engage our services.
• Project Information: Details related to your home or project, such as property address, design preferences, or specifications provided during consultations.
• Website Usage Data: Information about how you use our website, including IP address, browser type, and pages visited, collected via cookies and analytics tools.
• Correspondence: Records of communications with you, including emails, phone calls, or messages sent via our website.

3. How We Use Your Information

We use your personal data for the following purposes:

• Service Delivery: To provide quotes, manage projects, and deliver our design and building services.
• Communication: To respond to enquiries, provide updates on projects, or send relevant information about our services.
• Website Improvement: To analyse website usage and enhance user experience through aggregated and anonymised data.
• Legal Compliance: To meet regulatory requirements, such as tax obligations or building regulations.

4. Legal Basis for Processing

We process your data under the following legal bases:

• Contract: To fulfil our contractual obligations when you engage our services.
• Consent: When you provide explicit consent, such as for marketing communications.
• Legitimate Interests: For activities like improving our website or responding to enquiries, where your interests are not overridden.
• Legal Obligation: To comply with applicable laws and regulations.

5. How We Share Your Information

We may share your data with:

• Trusted Partners: Subcontractors, architects, or suppliers directly involved in your project, only with your consent or as necessary for service delivery.
• Service Providers: Third parties providing IT, analytics, or payment processing services, all compliant with data protection laws.
• Legal Authorities: If required by law or to protect our legal rights. We do not sell or share your data for marketing purposes without your explicit consent.

6. Data Storage and Security

• Storage: Your data is stored securely on UK-based servers or with GDPR-compliant third-party providers.
• Security Measures: We use encryption, access controls, and regular security audits to protect your information.
• Retention: We retain your data only for as long as necessary to fulfil the purposes outlined or as required by law (e.g., financial records for 6 years).

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Access: Request a copy of the data we hold about you.
• Rectification: Correct inaccurate or incomplete data.
• Erasure: Request deletion of your data, where applicable.
• Restriction: Limit how we process your data in certain circumstances.
• Objection: Object to processing based on legitimate interests, including marketing.
• Data Portability: Request your data in a structured, machine-readable format.
  To exercise these rights, contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.. We will respond within one month, free of charge, unless the request is complex or excessive.

8. Cookies and Tracking

Our website uses cookies to enhance user experience and analyse site performance. You can manage cookie preferences through your browser settings or our cookie consent tool. For more details, see our Cookie Policy.

9. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices, and you should review their policies before providing personal information.

10. International Data Transfers

If we transfer your data outside the UK or EEA, we ensure appropriate safeguards, such as Standard Contractual Clauses, are in place to maintain GDPR compliance.

11. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted on our website, and we will notify you of significant changes.

12. Contact Us

If you have questions, concerns, or wish to exercise your data rights, please contact:

Serlux Developments Limited

Unit 13 Ladymead Farm, Denham, Quainton, Aylesbury, England, HP22 4AN

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.